Services / Pay Per Click
Pay Per Click Advertising

Contractor PPC Advertising for the Midwest — Get Calls From Customers Ready to Hire

We run Google Ads campaigns dialed in for your trade and service area — so your business appears at the top of search results the moment a homeowner needs you. Every dollar tracked, every lead counted.

Google Ads — Live Campaign Snapshot
Ad yourdomain.com/roofing
Top-Rated Roofing Contractor | Free Estimates | Call Today
Licensed & insured roofers serving your area. Emergency repairs, full replacements, insurance claims. Get your free estimate today.
4.8% Click-through rate
$18 Cost per click
$94 Cost per lead
Ad competitor.com
Roofing Company Near You
Local roofing services. Contact us for a quote.
Ad anothercompany.com
Affordable Roofing Services
Call for pricing.
Why PPC Works

SEO Takes Time.
PPC Puts You at the Top Today.

Google Ads connects your business with homeowners who are actively searching for your exact service, right now, in your service area.

Immediate Visibility

Go live in days, not months. Your ads appear at the top of Google search results as soon as the campaign launches — no waiting for organic rankings to build.

🎯

Hyper-Local Targeting

We target your specific service area down to zip codes, cities, or radius — so your budget isn't wasted on clicks from people who'll never hire you.

📊

Fully Trackable ROI

Every call, form fill, and booked job traced back to the exact ad that drove it. You always know precisely what your spend is producing — no guessing.

What's Included

Full-Service PPC Management.
Not Just Ad Spend.

Most contractors try running ads themselves and burn through budget with nothing to show for it. We handle everything — strategy, setup, creative, optimization, and reporting.

Campaign Strategy & Setup

We build your campaign from scratch — keyword targeting, match types, ad groups, bid strategy, and negative keyword lists tuned for your trade.

Ad Copy & Creative

Compelling headlines and descriptions written specifically for contractors — tested and refined to maximize click-through rates and qualified leads.

Landing Page Optimization

Traffic without a converting landing page is wasted money. We optimize your pages to turn clicks into calls and form fills.

Conversion Tracking & Call Recording

Every lead source tracked — calls, forms, chats. We know exactly which ads drive real business so we can double down on what works.

Ongoing Optimization

We monitor and adjust daily — bids, keywords, ad copy, targeting. Your campaign gets smarter and more efficient every month.

Weekly Performance Reporting

Clear, plain-English reports showing spend, clicks, leads, and cost per lead. You always know exactly what's happening with your budget.

Typical PPC Performance — Contractor Campaigns
Avg. click-through rate 4–8%
Avg. cost per click $8–$35
Avg. cost per lead $45–$120
Lead to booked job rate 25–45%
Time to first lead < 72 hrs
Avg. ROAS (return on ad spend) 4–12x
Results vary by trade, market, and competition. Based on contractor client averages.
Platforms We Run

Wherever Your Customers Are
Searching, We're There.

Different platforms reach homeowners at different stages of the buying decision. We match your spend to the platforms that move the needle for your trade.

🔍

Google Search Ads

Capture high-intent homeowners the moment they search for your service. The most direct path from search to booked job — and the core of every contractor PPC strategy we run.

Search Network Local Services Ads Responsive Ads Call-Only Ads
📍

Google Local Services Ads

The "Google Guaranteed" badge builds instant trust with homeowners. LSAs appear above traditional ads and only charge per verified lead — not per click.

Pay-Per-Lead Google Guaranteed Map Pack Placement
🌐

Google Display & Retargeting

Stay in front of homeowners who visited your site but didn't call. Retargeting campaigns keep your brand visible across the web until they're ready to book.

Display Network Retargeting Audience Targeting
🎯

Bing Ads

Often overlooked, Bing reaches a valuable demographic — homeowners 35–65 who are actively researching contractors. Lower competition means lower cost per click.

Microsoft Ads Lower CPC Higher Income Demo
Transparent Pricing

PPC Management Plans.

Flat monthly management fee. Your ad spend goes directly to Google — we never mark it up. Scale your budget as your results grow.

Entry

Traffic

$450
/month management
Up to $1,500/mo ad spend
Google Search Network
Campaign setup & strategy
Ad copy creation
Conversion tracking
Monthly reporting
Get Started
Growth

Standard

$850
/month management
Up to $4,000/mo ad spend
Google Search Network
Landing page optimization
Call tracking & recording
A/B ad testing
Weekly reporting
Get Started
Scale

Dynamic

$2,500
/month management
Up to $20,000/mo ad spend
Google + Bing Ads
Multi-campaign management
Display & retargeting
Advanced audience targeting
Bi-weekly strategy calls
Get Started
Dominate

Ultimate

$4,000
/month management
Up to $40,000/mo ad spend
Google + Bing Ads
Full funnel management
Dedicated account strategist
Custom reporting dashboard
Weekly strategy calls
Get Started

Ad spend is paid directly to Google/Bing — never marked up. Management fee covers strategy, optimization, and reporting.

How It Works

From Audit to First Lead
in Under a Week.

01

Free Audit

We assess your current presence and find the fastest path to leads.

02

Campaign Build

We set up your keywords, ads, targeting, and tracking in days — not weeks.

03

Go Live

Campaigns launch. Your ads start appearing at the top of Google immediately.

04

Optimize & Scale

We refine daily, report weekly, and scale what's winning.

Start Getting Leads

Get Your Free PPC Audit Today.

We'll show you exactly how we'd structure your campaign, what it'll cost per lead, and what results to expect in your market.