Frequently Asked
Questions.

Urban Niche Co. is a full-service digital marketing agency specializing in SEO, Pay Per Click advertising, Social Media Marketing, Website Design & Development, AI Consulting, À La Carte marketing services, and Branded Merchandise. We focus exclusively on contractors and home service businesses — roofers, HVAC, plumbers, electricians, landscapers, general contractors, remodelers, and painters.

We are based in Des Moines, Iowa and serve clients both locally and nationwide. While we love working with Iowa businesses, our digital services allow us to partner with contractors across the United States. Text us at 1-515-344-4053.

Easy. Fill out the form on our Contact page, text us at 1-515-344-4053, or schedule on Calendly. We'll set up a free consultation, assess your current digital presence, and recommend a tailored strategy. No pressure, no obligation.

Yes — we work with contractors across the US. Our contractor-first focus means we understand your trade regardless of where you're based. Location doesn't limit what we can do for your business.

SEO (Search Engine Optimization) is the process of improving your website's visibility in search results like Google. When homeowners search for a roofer, plumber, or HVAC company near them, strong SEO ensures your business appears at the top of those results. This drives organic traffic to your site, increases brand awareness, and generates more leads — without paying for every click.

SEO is a long-term strategy. Most clients begin to see measurable improvements within 3–6 months, depending on the competitiveness of your market and the starting state of your website. Sustainable top rankings are built over time through consistent optimization, quality content, and link authority — but many clients see early wins within the first 30 days.

In addition to SEO, we offer Pay Per Click advertising (Google & Bing Ads), Social Media Marketing, Website Design & Development, AI Consulting and automation, and a full À La Carte menu of individual marketing services with no retainer required. See our Services page for the full breakdown.

Most clients are onboarded within 3–5 business days, and PPC campaigns can go live in under a week. Unlike SEO, Google Ads produce immediate visibility — your ads can appear at the top of search results as soon as the campaign launches.

Our AI Consulting helps contractors implement practical AI tools that save time and close more jobs. We build automated lead capture chatbots, workflow automations, proposal generation systems, follow-up sequences, and reporting dashboards — all tailored to how your specific trade operates. You get the benefits of AI without the tech overwhelm.

Not at all. Our team handles all the technical setup, configuration, and testing. We then train you and your team with clear documentation and hands-on walkthroughs so you feel confident using what we build. Our goal is to make AI practical and accessible — not intimidating.

Any contractor who is missing after-hours leads, spending too much time on admin, or struggling with consistent follow-up will see immediate ROI from AI. Roofers, HVAC companies, plumbers, electricians, landscapers, remodelers, and general contractors are all excellent fits. If you're getting leads and losing them before they book — AI fixes that.

We offer branded merchandise including shirts, hats, workwear, vehicle decals, yard signs, job site banners, and promotional items for contractor businesses. Everything is designed to put your brand on every job site and every customer interaction. Visit our Merchandise page to see available options.

Yes. We work with you to create custom branded apparel, promotional products, and marketing materials that represent your business professionally. Our founder started in screen printing and embroidery, so this is something we know deeply. Contact us to discuss your custom merchandise needs.

We publish all of our pricing transparently on our Pricing page. SEO starts at $375/month, PPC management starts at $450/month, Social Media starts at $300/month, and website builds start at $1,000 one-time. À La Carte services start at $15. No hidden fees, no surprises.

No. All of our monthly services are month-to-month. We earn your business every month with results — not lock-in clauses. Cancel anytime with 30 days notice. We believe if we're doing our job, you won't want to leave.

Never. Your Google and Bing ad spend goes directly to those platforms. You pay us a flat management fee — your advertising budget is 100% transparent and always goes where we say it goes.

Timelines vary by service. PPC campaigns can go live in under a week. SEO onboarding takes 3–5 business days with early results visible in 30–90 days. Website builds typically take 2–4 weeks depending on scope. We move fast and keep you informed at every step.

Absolutely. We believe in long-term partnerships. Every monthly service includes regular performance reporting, strategy adjustments based on data, and direct access to our team. You're never left wondering what's happening with your campaigns.